When you first start up a company, there are lots of things that you will need to do, from finding employees and working out a marketing strategy through to sourcing new clients and creating budgets for all aspects of your business. Being able to run a new business is extremely hard work and one of the most important things to do in the modern world is making sure you have a strong online presence. This means that you will need to have a website and create an email marketing campaign and while having social media pages are also beneficial, all of these things take a lot of hard work and constant management.
There is another important thing that you can do to boost your online presence and that is advertise your business through an online business directory like Thomson Local. It is an inexpensive way to boost the visibility of your brand and can be an effective way to advertise your services or products with minimal costs and minimal work required.
Here is a summary of the primary benefits of advertising your company through an online directory:
- It allows you to stay competitive
- You can increase the visibility of your business
- It is inexpensive in comparison to other advertising mediums
- The internet is readily accessible from any location meaning your business listing will always be visible
- You can boost your brand awareness
- You can attract locally based customers
- You can advertise details about your business, such as opening times
Being competitive can be expensive and it is important to be able to keep your outgoings down when you first start up a new business. Using an online business directory is not expensive and this means that you can advertise your company without exhausting a limited budget.
Unlike a website or social media pages, having a business listing doesn’t require much work. Once you have created the listing, you will only need to update it occasionally when you move to a new location or you change the aims of your business or brand message. This means that all you need to do is create a listing and let it attract new customers for you without having to make continual changes to it, which is great for any small business with limited resources to hand. However, this doesn’t mean that having a listing should be done instead of having a website but it does mean that it is well worth listing your business in a directory, as well as having other online marketing strategies in place. In fact, many online business directories will even allow you to place a link to your website, which means you can increase the amount of traffic your site gets when you list your business via an online business directory.
Promote your Business
Having a business listing allows you to promote your services or the products that you sell with ease, as all you need to do is write a description of your business that goes alongside details such as opening times.
A description should include the following:
- What services or products you offer
- Where you are located
- Why people should use you
- How people can get in touch with you
- How long you have been established
- What qualifications you have
- Your experience in the sector
It should be used as a platform to encourage people to want to contact you, so make it easy for them to see your contact details such as a telephone number or email address but also give them enough information so that they will want to contact you. The description should be short and direct, and make sure you include all of the information potential clients will need without any superfluous text that could be distracting.
Target Your Audience
Advertising via an online business directory is a great way to target your audience directly. You can advertise your services or products to someone who is looking for these things and this means that anyone who contacts you as a result of seeing your listing will be a good quality lead and is unlikely to waste your time. This means that you should be able to convert them from a potential customer into a sale quickly and easily, and this is why Thomson Local is the ideal online business directory for small business owners.
Types of Businesses
Medium and large businesses can also take advantage of directories to advertise their services or products but it is especially effective for someone running a small business on a limited budget. Anyone who relies on locally based people to build up a client list will benefit from a directory listing:
- Electricians and plumbers
- Painters and decorators
- Removal companies
- Local car sales companies
- Bakers and butchers
- Grocers and local farms
- Food delivery services
- Website design companies
Whether you offer dog walking, cake making or building services, you can benefit from advertising your business via a directory listing.
The Internet Era
We use the internet to do all kinds of things nowadays, from booking holidays and ordering our weekly groceries through to finding locally based companies to help us when we need something. You can use the internet to do just about anything and this is why it is such an important thing to take advantage of if you run a small business, as it allows you to reach out to a huge audience with minimal effort and cost.
Online directories allow you to promote your services without you having to continually maintain or update anything, so your listing will continue to attract new clients for you without you having to spend a lot of money or do anything. This is a fairly unique trait to online business directories and is something that all small businesses can benefit from taking advantage of.