If you are in the process of establishing a brand for your business, the label that you attach to your product can be the most crucial decision you may make in order to grab the attention of the consumer, thereby resulting in enormous sales. While zeroing in on the best label manufacturer, there are some important factors to consider, which are mentioned below.
(1) Experience
Excellent label manufacturers have in-depth knowledge and expertise when it comes to design and layout. They possess the knowledge with regard to which materials are suitable for your label. They consider a large number of questions for it. Will your product be subjected to extreme temperatures? What surface will the labels be attached on? Is your product is light sensitive or not? You need to choose a label manufacturer who has plenty of experience and who can promptly resolve any problems that could arise that you may not have anticipated. Thus, you now know the different variables that can have an impact on your labels, and a well-experienced manufacturer will eventually offer product labels that will suit your needs and requirements in a perfect manner.
(2) Aesthetic Appeal
Your label needs to grab eyeballs. The colours that you opt for need to be smooth and clean, without any scars or spots. There should be an effective contrast between light and dark shades. Any special features that define your brand must stand out in a prominent manner. All images and text need to be aligned accurately on every label. This process is termed as “registration” in the printing industry.
(3) Consistency
Your labels should look identical each time you place an order. The size of the label and its colour needs to match your original order. If you utilise automated equipment to attach labels, the roll’s thickness needs to be consistent so that the rolls align in a proper manner in your equipment. Moreover, the direction in which the labels come off the roll need to be the same. The degree of tightness when it comes to winding the labels on the core will affect the manner in which they dispense from your machinery.
(4) Printing Options
Numerous printing options are available and involve die cutting, coating, materials utilised, and custom sizes. Label manufacturers may offer foil stamping, thermal paper, laminations, embossing, and a wide range of adhesives. They possess the resources for printing labels in sheets or on rolls. The wide range of options and different printing techniques offered by the printing company can help you in availing the perfect labels for your bespoke product.
(5) Customer Service
Effective communication is vital to get a job completed according to your specifications. The various procedures from designing to printing must be extremely transparent so that you have an idea of what to expect during each step of the process. Customer service ensures that you are thoroughly satisfied with the product and that shipping dates are effectively met. Excellent customer service ensures that the manufacturer is friendly and of instantaneous help if you require their assistance, ensuring smooth, hassle-free operations.
A dependable label manufacturer has an impeccable reputation. Some of them have won awards for excellence. Opt for a manufacturer that possesses experience and offers a wide range of printing options, excellent customer service, and immaculate labels that ensure your product is outstanding.