POP, also known as Point-Of-Purchase or marketing at retail are put up in the retail stores that help to attract or rather influence the customers to make an impulsive purchase. The advertising uses the means of display that catches the shopper’s eye, especially at the checkout counters. These displays could be of any kind including floor stands, window displays, danglers, signs, banners etc. These are generally made by the manufacturers and they distribute it to the retailers and the wholesalers who sell their products.
Advantages of Point-of-purchase advertising
In this competitive world, POP is a great way for the manufacturers to make their products stand out in a crowded store. Having a well-placed POP advertising can prove to be a favorable advantage that can help in boosting the sales of the particular product. The pop advertising partners draw the attention of the potential customers by special offers that help in creating additional value and showcase the advantages of that product. It helps in boosting the sales in a great way because these are often placed in checkout counters where the customer has to make a buying decision. Electronic point-of-purchase displays are also very useful and help in presenting the targeted product information and also give out coupons that might seem interesting to the buyers.
How to make it Interesting
The pop advertising partners should be able to create displays that are interesting and evolving continuously. Rearranging the display, changing the offers regularly that will help in keeping the customer interested. Using the same display for weeks at a length might become inefficient. Buy one and get one free offer is a good example of POP advertising that needs to be changed from time to time to influence the customers.
Mobile marketing is also a great way to influence the customers to buy the products. Also, coupons chosen based on the buying habits of the buyer are a good way to attract them.