As far as promotional tools go, pop-up restaurants and catering units are becoming increasingly popular, particularly during the warmer summer months. However, there are a number of considerations businesses need to take into account before setting one of these facilities up.
One of the most important factors, despite the kitchen only being temporary, is to be compliant with EHO and Health and Safety regulations.
Once all of the red tape has been taken care of, you’ll also need to consider exactly where you’re going to position this pop-up eatery. The beauty of a pop-up restaurant is that it can, within reason, be positioned anywhere, with companies having already chosen old warehouses, boats, shopping centres, rooftop venues and disused buildings as their chosen locations.
Think about the amount of footfall that these areas get, and it’s always worth tying in your pop-up event with another event in the same area. Always make sure you’ve sought the right permissions from the relevant people beforehand.
Ensure that you’ve got adequate waste, water and power services in this location so you have everything you need to run your pop-up event. You should also check that you’re going to be able to get deliveries for things like commercial refrigeration from companies such as https://www.fridgefreezerdirect.co.uk/ into the facility too.
You have a vast amount of scope when it comes to your pop-up catering unit, so feel free to unleash your creativity. The more creative you can be, the more brand awareness you’re likely to receive as your concept gets picked up by the local (and potentially national) press. A lot of pop-up eateries will be based on a theme with a menu that relates to this, while others may choose to focus on their current company, using it to show off a new menu. Most successful pop-up events will have a limited menu to avoid wasting food and needing a large kitchen.
Make sure you match your creative idea with creative advertising, using unique strategies to showcase what a distinguished and exciting event you have to offer. Use social channels such as Facebook and Twitter to spread the message, and never forget the power of word-of-mouth either, as a lot of pop-up venues will rely on this to build up a sense of exclusivity and intrigue.