Most young e-commerce businesses fear starting international shipping. The shipping process comes with several concerns that make it too complex for small businesses.
However, international shipping should not be a reserve for the established companies if you look into it. Several small eCommerce brands can take advantage of the international client base.
Here is how to create the ideal international shipping strategy for a small eCommerce brand.
- Understand the regulations
Understanding the regulations within your country and that of the foreign country is essential before starting international shipping. Check for the customs and international regulations on the specific products you supply to avoid fines and delays.
Understand restrictions like bans on importing used clothing in Bulgaria or dental products in Algeria. Only consider shipping when your product is neither restricted nor prohibited in the given country.
Consult experts at Brand Alignment before moving forward.
- Prepare Packaging
Look for sturdy and compact packaging to help you manage costs. Given the various packing supplies online, look for quality wrapping or corrugated boxes with a touch of class.
Nobody wants to deal with several boxes even when receiving different products. Pack various items together and don’t waste space. Spaces in the box allow the item to be thrown around, which might cause damage. Keep the package compact and fill voids with tissue papers or wood wool for fragile and delicate items.
- Work with a third-party fulfillment.
Most eCommerce platforms are yet to embrace international shipping as they believe here that they have to handle everything by themselves. 3pl logistics is the best option if you find international shipping too much.
The third-party fulfillment model allows you to use existing brands’ platforms to reach clients. Platforms like Amazon marketplace already have extensive international shipping services in place for the retailers.
- Chose the Right Courier
The truckload shipping company you choose determines your shipping experience. Work with multiple couriers to avoid overspending on shipping. It is advisable that you work with a courier that utilizes fleet management software for faster turnaround time and handling.
Various couriers are also ideal for specific countries. Compare the various options available to settle on the most viable. Choose an affordable courier that comes with fast delivery times and support tracking features.
- Price The Shipping Correctly
High shipping costs are one of the reasons most buyers don’t embrace international shipping. International shipping comes with additional costs like taxes, fees, duties, and tariffs.
Price your goods such that it is not cheaper buying from a domestic seller than from you. The price, however, must also be enough to cover your costs and profits.
Setting the right price is a delicate process that requires detailed research. You can also consider free shipping on goods worth a certain value. Afterward, you can also gain from flat rate shipping from your courier once you become consistent in internet shipping.
Bottom Line
International shipping is beneficial for small businesses. Cross-border sales increase your growth projects and boosts your market reach. Use the above tips to help you start international shipping for your young eCommerce brand.