It is almost three decades from when the World Wide Web was born and we have seen our world shift paradigms since then. The growth graph of internet users worldwide has been steep and ninety percent of the data produced on the internet has been in the last few years. Statistics might be boring but they go on to prove that internet is where the world belongs and for those who ponder over why the internet, here are seven grave reasons as to why!
- More Than 50% Of the World Is Online
It is estimated that over 3.58 billion people use the internet worldwide. This is roughly half the population of the world. Talking numbers, it is not just the number of people online but also the time spent by each person online which is increasing by the day given better mobile connectivity and faster internet. Whatever it is that your business is about, bringing it to people’s attention is what the ultimate motive is.
- It Is Less Expensive
Advertising is definitely costlier when you have to print hundreds of banners and posters to spread a word about your business. Internet marketing is a lot less expensive when you do it the right way and advertise only where it is beneficial. Unlike offline marketing where ample resources are needed to advertise to a comparatively lesser crowd than the internet.
- Targeting the Right Customers
Online marketing with its advanced tools and customised settings lets you target only the intended audience or the potential customers to your business. Tools like Google Analytics, AdWords & SEO are a few great methods to get the most of out of an online marketing campaign and reach a better customer intended ratio. In fact, your search engine has enough information about you to display the right advertisements and takes care of it automatically.
- Social Media Marketing
The buzzword of internet marketing, Social Media Marketing is one of the most exploited aspects of internet marketing. Social Media allows one to analyse and understand a person’s needs and to some extent also track their activity to know their likes and dislikes. This very understatement is the magic key for online advertisers as they know where and who would be interested in what your business has to offer to them.
- Talking to Customers
Online marketing paves way for various interaction mechanisms with the customers. How they like a particular idea or how they react to one may be an indication of how the idea might perform in the market. It hence is a pre-launch report one wouldn’t want to miss on and improvise on before launching. Post-sale or service agendas like feedbacks and suggestions too are better managed through online platforms.
- Much Wider Reach
Though a very obvious advantage of online marketing is the wide reach in the market one can get, it is fairly underestimated. Discovery of a business at remote places can be imagined and made a possibility through the internet. Once you have decided to expand you can cross all horizons and advertise in an area that is likely to garner benefits for your business.
- Staying in The Market
Last but not the least, online presence of a business is not a privileged commodity that anyone would appreciate rather it is the basic requirement of running a business in the current digital scenario we are a part of. The first place where anyone would look for anything is on the internet and if you are not found it is pretty obvious that an alternate option or your competitor is already waiting to take advantage of it. There is no growth without competition and internet is the largest marketplace where all competitors meet and hence, a place to grow.
The few stated here are words of wisdom for any business to flourish and in a hustle-bustle kind of life that we all live in today, it is not easy to convince anyone with tons of competition trying to impress them with the most innovative ideas. Make the most of online marketing and create a niche for what you are best at.