Every small business aims to grow a pipeline of loyal customers before having a big break. The only chance for them to achieve their objective is to market their business.

If you are planning to start a small business using your extra income from investments like stocks, bonds, ETF trading, or savings accounts, you must consider how you will market your services or products as well. Marketing is a process by which you satisfy your customers through the products you sell. There are steps involved on how you would be able to properly market your services.

First, get to know who your customers are. You must have a target market in mind. A niche market would be ideal since you will cater to a specific audience and offer them something unique and align with their needs and interests. Once you have found the right customers for your business, start with a customer-orientation process. Research on the current needs of your customers so that you would know what marketing plan you need to come up with.

Soon after you have known what their needs are, start creating a plan for the product your small business can sell. Make sure that this product does not only meet their long-term needs of your target market but would also satisfy them. Your plan has to be strategic in these sense that both parties—you and your customers—must benefit from the products being sold. Your customers buy and they get satisfied, whereas for your side, you sell the products and gain a return on your investment.

Another thing to consider is to make your product planning effective. Come up with a unique plan. It rarely happens that within one market, your business does not have any competitors. You would know it is effective if your target market patronizes the products you have created. Your products should also have the right price value. Aside from the value proposition which addresses the needs of your target customers, you must also make sure that your customers can afford your items while also ensuring that you gain enough profit. Your customers will only want to continue patronizing your business when the price of your products justifies their quality. As much as possible, conduct product sampling first to your target market before eventually launching a full-scale production of your product to see if the customers can give you feedback on the quality and price range of your products and services.

When your products have been finalized and your target consumers have a knowledge of it, introduce it to another target market with the same needs. This is when you can decide to use your other investments from stocks, ETFs trading, and bonds to scale your small business by replicating your services to another location or adjusting your product to target another niche audience. You just have to make sure that your new target market has the same needs as the first. Otherwise, having found a market with another set of needs requires a different marketing plan and a different market research project management solution. You can click here to learn more about these.