When it comes to starting up a new business, there are lots of things to take into consideration from your budget and your advertising methods through to hiring staff and running payroll. However, there is one thing that all new start-ups in the UK should do and that is list their business in a business directory, . This is a simple, quick and highly effective way to advertise any type of business and you will instantly become visible to your target audience without having to do any search engine optimisation or pay for hugely expensive adverts.
We are available in an online and a printed version, meaning that it is a convenient way for your customers to find you. You can easily add your business to be discovered by thousands of potential customers and while having a website and a social media presence or Video Brochures are also vital to a successful marketing campaign; in comparison simply placing a listing in a business directory requires far fewer resources.
Increase Your Visibility
Starting any new business is hard work and the key is to get as much exposure to your target audience as possible and here’s why:
- The more visible your brand is, the easier it is for people to contact you
- The more people recognise your brand, the more they trust you as they feel a sense of connection through this recognition
- People are busy and the quicker and easier your contact details can be found, the better
You will need to take advantage of every advertising method possible in order to work out which ones work for your business and using a mixture of offline and online methods is usually the best way to find success.
Online Advertising Methods
Check out the following for some additional ideas about what you will need to do when advertising a brand new business:
- Have a fully optimised website
- Create an email marketing campaign
- Set up social media accounts that you update regularly
- Write monthly newsletters to your subscribers
- Create a Facebook business page
- Join LinkedIn
While all of the above require on-going work, they are certainly well worth including into a marketing strategy for a new business, alongside placing an advert in the online version.
Offline Marketing Tactics
As well as advertising a new business online, you shouldn’t forget that there are many offline marketing tactics to use as well, including the following:
- Attend business events
- Hand out business cards
- Distribute flyers
- Print our brochures
- Hand out posters
- Go to business fairs
- Set up stalls at events
You can also advertise in the printed version , it doesn’t require any on-going work like the above marketing strategies do – making it an effective way to advertise a business with limited work, time and money.