If you want to boost your brand awareness by improving your marketing strategy, then one of the most effective things that you can do is attend a business event and set up a stand. You will need to be creative when setting up a stall at an event in order to ensure you provide your audience with what they need, whether this is information, a service or a product. Banner stands of all sizes can be used to create an effective stall and the key to ensuring your stall is appealing to your audience is to use a variety of banners.

Having a productive marketing campaign in place is vital to the success of any modern business and attending all of the following is an effective way to boost your advertising, whatever sector you specialise in:

• Events
• Conferences
• Exhibitions
• Presentations
• Fairs

Having a strong presence is vital in any industry and business events can be used as a platform to increase your visibility by interacting with both your target customers and your competition.

You will need to ensure your stall is visible, as you could be competing for space with hundreds of rival businesses all vying for attention. In order to ensure your stand stands out from the rest, you will need to make sure you set it up in a way that your audience will notice it.

Here are some top tips about how to set up a successful stall:

• Advertise outside the event with special weatherproof banners to point people in the right direction from the outset
• Use a variety of banners and pop up stands to create an interesting display that will get people’s attention
• Use bright colours, a service such as free wi-fi or a game to catch their interest
• Make sure your banners are of a high quality, as they represent your brand

One thing that all trade shows and events have in common is that they are tiring, so if you want to draw people in give them some seats to sit on to recharge their batteries. Better still, put some comfortable armchairs or sofas out and you can put your marketing materials around your audience as they relax, making your stand more appealing than your competitors.

You can also hand out free drinks to people passing by to encourage them into your stall but it is vital to ensure your stand is also easy to recognise by using various banners throughout the space to promote your brand. Generating new leads and gaining fresh exposure is easy to achieve at specialist events and exhibitions, so take advantage of local and international business events by booking your space and setting up a stand. All you need to do is create a stall with decorative banners featuring your company name, logo and message and try a few of the above techniques to draw customers in and you can expand your business in no time.