The World Wide Web is constantly evolving, thanks to technology. And it has undeniably changed the way people conduct business. Roughly 90% of adults in the US and Canada are on the internet! And of those people, 97% use the internet for shopping and doing business. As a business owner, you should always strive to take your company to the next level. And you can do so through digital marketing.

What is digital marketing?

The Business Dictionary defines “digital marketing” as the “promotion of products or brands via one or more forms of electronic media.” The definition includes all forms of marketing that is done electronically, such as SMS, websites, and mobile apps. In 2016, the retail industry, alone, spent an estimated $15 billion on digital ads. Now, imagine what other industries shelled out!

Businesses the world over are getting good returns on their digital marketing campaigns. Experts even predict that digital marketing spending will only continue to increase as traditional marketing methods hit a decline in the coming years.

Looking to switch things up? Here are a few ways digital marketing can help your small business.

Less Expensive

Research shows that social media marketing, in particular, costs significantly less than billboards. The former costing about $2.50, and the latter costing $5, per thousand impressions. Additionally, radio, newspaper, magazines, TV, and direct mail, are all priced within the $10-25 range.

Through digital marketing, brands can reach their audiences through social media apps, blogs, online video, images, live-broadcasts, podcasts, and several other mediums. This provides marketers with a variety of strategies to choose from. Again, at a lesser cost

There are also a vast range of online marketing tools, both free and paid, that are available to marketers. This infographic from EZSitebilders gives an overview of just 42 you can choose from!