Do you own a restaurant or café? Maybe a wine tasting room or a coffee shop? You know that a large part of attracting new business and making customers want to return is creating a fun and welcoming atmosphere. It’s important to find a balance between embracing new design trends and keeping your own unique style in your restaurant.
When you are thinking of how to update the style of your café, there are several different options to consider. You can update the paint colours or add new decorations. Another option is to add new choices to your menu. Even changing the presentation of your food and drink choices is an easy way to add a fresh style to your restaurant.
Types of Menu Presentations
There are several ways to list your menu options for your customers. For casual cafés and coffee shops, a large chalkboard above the counter works well. It’s a fun way to list your regular menu, as well as any daily or season specials. It’s also convenient for customers, since they will be standing at the counter to order.
If you want something a little fancier than a chalkboard, you may want to consider menu boards. They come in many different styles and materials, so it’s easy to find the one that works the best for your restaurant’s décor style. When you are choosing a board for your restaurant, the first thing to think about is what kind of material you want. You can find real wood boards, leather, or chalkboard options. Buckram is another popular option.
Along with the material, you’ll have to choose the style. Easels are great for small tables, since you can place one on each table, and they add dimension as well as the functionality of a menu. If you want something more traditional, you can go for a single- or double-sided board that can be imprinted directly, or a paper menu that can be changed out. A clipboard is another option. It works well if you have several different menus (such as entrees, drinks, and desserts) and would like to present them all to your customers at the same time.
Finding the Right Marketing Partner
Once you’ve decided to update your restaurant, you need to choose a marketing partner to help make it happen. A marketing company can help design and print up your signage, menus, and any promotional materials. It’s important to look for a company that has experience in your industry and can produce a list of satisfied clients.
You should talk to the marketing professionals about what your style is and what you are hoping to upgrade. While it’s good to be confident in what you are looking for, it’s also important to be open to new ideas from the experts. They may have ideas you haven’t considered before that can be just the right addition to your restaurant. Part of an effective marketing strategy involves seeing your business from an unbiased perspective, and using that perspective to create marketing materials that will appeal to the largest audience. By choosing a reliable marketing company, you can feel free to let go and trust the experts to market your restaurant effectively.
