Ecommerce and online shopping has become a quintessential feature of almost every Indian family. Gone are the days when people roughed it out in the heat to try get shopping done be it for clothes, furniture or bathroom fittings. Almost every item available in retail stores is now available online which brings customers tons of variety. It’s not just the variety which is a sparkling feature of online shopping but also the fact that the same products are available a lot cheaper online than they are when bought at a physical store. As its festival week and online SALEs are going on for many online retailers, you can avail double benefits if buying anything online through great online cashback festival by cashkaro.com where you will get increased cashback on top of exclusive coupons and also a chance to refer a friend and win more .

In such a booming economy comes another shining business model that is surely here to stay- the model of earning cash back every time you shop online and one of the rising and top most names in the coupon and cash back industry is CashKaro which is growing at a tremendous 30-40% growth month on month thanks to its promising business model. CashKaro partners up with a variety of retail websites such as Flipkart, Amazon, Snapdeal, Paytm and almost a 1000 others to help you explore the website and find the products of your choice. When you visit the merchant website via CashKaro, your transaction gets recorded and you’re awarded bonus cash back from CashKaro which can be transferred to any bank account.

What makes this model such a hit especially in a market like India is that you save hard earned money every time you shop through discount coupons and get paid additional cash back for shopping via the website. The founders of this website are the entrepreneur duo RohanBhargava and Swati Bhargava who first established the cash back model in the UK by the name of Pouring Pounds. They found this model extremely functional and one which was a hit with customers immediately and brought a similar model back home to India in the form of CashKaro.

CashKaro has disbursed over 10 crore rupees as cash back to customers but for this young startup, this is just the start to an exhilarating journey ahead. What sets apart CashKaro from other players in the market is the fact that it is forever working towards understanding the customer psyche and comes up with beneficial features such as product discovery and price comparison. This means that you get to compare the price of the product you wish to buy across variety of retailers including Flipkart, Ebay, Snapdeal and Amazon.in to see which retailer has the lowest price offering so that you always end up paying the least amount of money for any product. Not only do you benefit by getting a direct comparison of the prices across retailers, you also have your discount and cash back calculated then and there telling you exactly how much you’d save.

CashKaro is India’s only externally funded cash back website and is always making a prominent mark in the field of Ecommerce and online shopping sites. CashKaro recently tied up with Chinese Wholesale giant Alibaba and this is not all. CashKaro also aims at roping in almost 50 global retailers and bring them to the Indian shopping scene. For those who keep waiting for relatives to come from overseas loaded with foreign brands, the wait can now be over as big names such as Banana Republic, Macy’s, Gap among US retailers and River Island, House of Fraser and Lookfantastic.com among UK retailers are in talks and might come aboard any time in the coming six months. This spells quite some exciting news for Indian users who always have a soft spot for foreign brands.

This surely is an interesting concept in a land like India where words like deals, discounts, cash back and offers are always welcomed with open arms. CashKaro is slowly making a place for itself in an industry that won’t be seeing the setting sun any time soon!