Brain Rack

Top Menu

Main Menu

  • Home
  • Small Business
    • Business Services
    • Automotive
  • Jobs & Carrier
  • Marketing
  • Office Space
  • Contact

logo

Brain Rack

  • Home
  • Small Business
    • Business Services
    • Automotive
  • Jobs & Carrier
  • Marketing
  • Office Space
  • Contact
  • 4 Tips For Making Your Technology Last Longer

  • 5 Benefits of IT Support Companies for Startup Businesses

  • 3 Tips For Strengthening The Weak Spots Of Your Business

  • Learn More Essential Aspects Of Cryptobase ATMs

  • Maximizing Profits With Specialist Franchise Accountants And Advisors

Business Services
Home›Business Services›What Not To Do In China | Why Do Western Companies Get It Wrong?

What Not To Do In China | Why Do Western Companies Get It Wrong?

By JOHN DOE
December 3, 2016
862
0
Western Companies Get It Wrong

We read a lot of information online about how to approach the Chinese market and how to ‘get it right’ – and we have to say, there’s a whole lot of information out there which says a lot of one thing, and a lot of information that says something completely different. We have to wonder how much of it is actually correct?

After reading a considerable amount of literature on the efforts made by Western businesses to ‘crack’ the Chinese market we have discovered that there are varying degrees of correctness among the common thought patterns, and also a fair degree of contradictory information out there.

As an countermeasure to this we’d like to take a moment today to take a look at how we get it wrong – in the hopes that it helps us to differentiate between right and wrong when approaching a Chinese firm for business.

As a western business it can be a bit of a cultural shift between the two approaches for relationship building. The common thinking is that in China there is a big focus on respect and a slow relationship built on mutual trust and understanding, and for some reason (according to a lot of the literature) that’s a hugely different thing to the Western world? We don’t think it’s all that different – but the WAY in which we go about attaining that trust and respect differs.

So we want to take a look at some of the mistakes Western countries make in the hopes that it helps you to grow. These tips for building your business were brought to you today by the virtual and serviced office leaders, Servcorp.

It must be noted…

We can immediately point out that some of the key ‘mistakes’ that are made by Western companies in their marketing and sales approaches can be explained by understanding that any Chinese business trade taking place is only new. As such the solutions that are being provided are in reaction to new problems, and so the marketing and sales are as yet unrefined for the Chinese market.

Mistake One – Focusing on product and price, instead of promotion

Many Western companies who are entering the Chinese market look at channel research and will look at the price that the market they are entering can sustain. These Western companies will have a pretty good idea of what kinds of products will be appealing to the Chinese market, but won’t know how to refine the products.

Takeaway: It would be better for a Western company to place equal consideration on how to communicate a product to their target market

Mistake Two – Thinking they know best

Western businesspeople have a nasty habit of thinking that everything they do is superior to the Chinese competition. Not always, but sometimes. We need to remember that marketing is about the satisfaction of a need, and if there is a need that’s different in China – guess what? You have to change the value proposition too.

Takeaway: Instead of trying to ‘re-educate’ Chinese buyers to a product, change the value proposition to meet the market’s existing needs.

Mistake Three – Marketing isn’t important in China

Often, Western companies will overthink the importance of relationship building and will even see it as a substitute for marketing, instead of a complementary service alongside it.

Takeaway: Do both. Marketing and great relationship building together are your tools for success.

To sum it up

When approaching a Chinese market, use your commonsense approach and be sure to examine the market carefully and objectively. Being objective is the best possible way to ensure that you aren’t going to miss anything, and will put you on the path for success.

Related posts:

  1. What Your Business Can Learn From How People Use Mobile
  2. Improving The Health And Safety Culture Of A Business
  3. How Will Advisers Guide You Through The Formation Of A Company?
  4. Top 5 Misconceptions With Regard To Agile Methodology

Related Post More from author

  • Business Services

    A Guide To The Training Awards By The Princess Royal

    December 16, 2015
    By JOHN DOE
  • Business Services

    Five Types Of Trolleys To Purchase For Your Business

    May 16, 2016
    By JOHN DOE
  • Business Services

    Security Guard Monitoring System-Reshaping The Security Guarding

    December 8, 2020
    By JOHN DOE
  • Business Services

    The War Against Lottery Business Tips

    March 22, 2018
    By Annette Stevenson
  • Business Services

    Importance Of Fire Rated Doors In Commercial Buildings

    September 3, 2020
    By JOHN DOE
  • Business Services

    Fencing Tips To Make Your Home More Secure

    April 25, 2022
    By JOHN DOE

Connect Us

  • Followers
  • Likes

Business News

  • Business Services

    4 Tips For Making Your Technology Last Longer

    We live in an ever changing world, and one of the most remarkable changes are the ones we see in technology. Over the last 20 years, we’ve seen rapid evolution ...
  • Business Services

    5 Benefits of IT Support Companies for Startup Businesses

    Startups, being the backbone of innovation and economic growth, often face unique challenges due to limited resources. Despite the numerous tasks vying for attention, one aspect that should never be ...
  • Business Services

    3 Tips For Strengthening The Weak Spots Of Your Business

    All businesses are going to have some weak spots. However, you don’t have to allow these weaknesses to get your business down. You can find ways to work with and ...
  • Business Services

    Learn More Essential Aspects Of Cryptobase ATMs

    The growing acceptance of cryptocurrency as a form of investment and payment is a significant factor in the intro of a crypto-based ATM. Cryptocurrencies are very well-liked due to their ...
  • Business Services

    Maximizing Profits With Specialist Franchise Accountants And Advisors

    Your capacity to bring in the most money possible is one of the most important factors in determining how successful you will be as a franchisee. Nevertheless, time and effort ...

Automotive

Automotive

What Describes A Good High-Mileage Truck?

When you are looking for trucks that will last you for years and miles, it is important to look for trucks for sale that are considered high mileage. Not all ...
  • How To Choose The Best Garage Servicing Expert?

    By JOHN DOE
    August 23, 2021
  • Battery Load Tester

    Answers To Frequently Asked Questions About Battery Load Tester

    By Nick Wilson
    March 23, 2021
  • How A Professional And Safe Accident Recovery Can Be Acquired?

    How A Professional And Safe Accident Recovery Can Be Acquired?

    By JOHN DOE
    June 28, 2019
  • The Best Tires For Your Cruiser

    By JOHN DOE
    June 27, 2019
  • Useful Must-haves In Every Office This Year

    4 Useful Must-haves In Every Office This Year

    By JOHN DOE
    April 9, 2019

About Us

Thank you for visiting my blog brain rack. I am John Doe, business & marketing blogger. Brain Rack the world largest resource where you get everything related to business services, marketing,office improvement, job & career.

I believe a perfect and great idea makes a successful business. If you have a great idea then you are able to compete at industry level. I bring lots of great ideas to set up small businesses. I tell you how to choose the best marketing agencies, office improvement ideas.

 

Follow us

  • Recent

  • Popular

  • Comments

  • No Credit Check Loans

    Tailored Solutions: Customized Loan Options through No Credit Check Lenders

    By Nick Wilson
    August 28, 2023
  • 4 Tips For Making Your Technology Last Longer

    By JOHN DOE
    August 4, 2023
  • IT Support Companies

    5 Benefits of IT Support Companies for Startup Businesses

    By Nick Wilson
    July 8, 2023
  • Weak Spots Of Your Business

    3 Tips For Strengthening The Weak Spots Of Your Business

    By Nick Wilson
    June 5, 2023
  • How IT Support Services Can Help Your Business Grow

    By JOHN DOE
    January 5, 2017
  • An Ultimate Trading Review

    Read The Whole Click Funnels Review Online

    By Annette Stevenson
    September 20, 2017
  • Analyse How Much Life Insurance You Require

    By Annette Stevenson
    May 2, 2017
  • A Guide To Advertising A Brand New Business

    A Guide To Advertising A Brand New Business

    By JOHN DOE
    March 23, 2016
  • Lourie Middleton
    on
    July 11, 2020

    How Your Business Can Benefit From Protective Screens

    Windows with security screening ...
  • Kintura
    on
    April 17, 2020

    What Are The Main Advantages Of Using A Marketing Agency?

    You can also go ...
  • Voluum
    on
    April 9, 2020

    7 Benefits Of Using Internet Marketing For Your Business

    Internet Marketing is much ...
  • Voluumdsp
    on
    March 16, 2020

    A Guide To Advertising A Brand New Business

    This article gives me ...

Image Gallery

How Benefits Brokers Can Work Around Traditional Carriers
4 Uses For Shrink Wrap Machinery


  • About
  • Contact
  • Privacy Policy
Copyright © 2014-2023 Brain Rack. All rights reserved.