Is Blogging Still Relevant In 2021? (Spoiler Alert: Yes!)
Did you know that as of this year, there are an estimated 600 million active blogs across the world wide web? That can seem like quite a bit of competition for anyone who wants to start a blog today–and perhaps even oversaturation.
With so many different blogs out there, it’s easy to assume that everything you could blog about has already been tackled. Is blogging still relevant or have people had their fill of accessible online writing?
The good news for anyone who wants to start a blog is that yes, blogging is still relevant in 2021! Believe it or not, just because there are tons of blogs out there doesn’t mean that everything has already been said–or that readers are no longer interested.
Keep reading to learn more about why blogs are still relevant, who should start blogging, and what you can do to get your blog up and running.
Why People Still Want to Read Blogs
First, let’s take a look at what makes blog-style content relevant to this day. If so many people have already hopped onto the blogging train, how is it possible that there’s still room for new bloggers?
Most People Are Online
Over half of the world’s population has regular or semi-regular access to the internet. Although the fear that online reading would officially destroy the world of the printed world didn’t come to fruition, we are doing a lot of online reading.
As we adjust to the internet, we adjust to that feeling of having any information we want at our fingertips. When someone is looking for a simple answer to a question, they’re not going to pick up a whole book and read about it. They’re going to perform an internet search, and high-quality blogs are oftentimes the sources that provide those answers.
Our World Is Rapidly Changing
The simple truth is that it doesn’t matter how many blogs already exist because the world is rapidly changing. There are always going to be new subjects to write about or new angles to take about old subjects. As long as you have something worthwhile to add to the conversation, your blog will still have a valued place online.
Blogging Makes Information Available in All Different Niches
Blogs differ from almost all other forms of writing, including journalism, because they are often incredibly niche. Whether you want to write about painting models and miniatures or European soccer matches, your niche is going to appeal to someone. The beauty of a blog is that it’s typically self-published, so you get to be the writer, editor, and publisher of whatever content appeals to you. Outsourcing blogger outreach can be a great way to get your message out there. Working with bloggers who have already established themselves in your industry can help you reach a wider audience and get more exposure for your business.
Who Should Start a Blog in 2021?
Blogging is a form of public writing that is available to just about anyone. However, you may be wondering if blogging is right for you, specifically. Let’s talk about some of the people who could benefit most from blogging and why.
If you’re diving deep into your favorite hobby, taking up blogging can be a great extension of that. When you start blogging about your hobby, you can start to connect with other hobbyists who share your interests, which is a wonderful way to enrich your experience. Plus, you can develop mutually beneficial relationships with companies who provide supplies and other goods that are relevant to your hobby!
When we think of 2021 influencers, we tend to think immediately of the social media platform, Instagram. However, did you know that the original 21st-century influencers started out on blogs?
If you have or want to grow a following online, pairing a blog with your social media accounts is a great way to increase engagement. Photo captions and Tweets aren’t always the best place to share long-form content, which is where your blog comes in. You can pair your social media posts with your blog posts and give a more three-dimensional look at your life and experiences, which your fans will love!
This one may seem surprising, but business owners should definitely consider starting a blog as an extension of their company website. Why?
Blogging is a great way to increase your SEO and increase your web traffic. It also allows you to establish yourself as an expert in your niche, increasing the trust consumers have in your business as a whole. In the end, blogging is a smart and easy way to boost your online presence and, in turn, boost your sales. The UK freelance SEO Andy Drinkwater services is what you can opt for in order to grow online.
How Do You Start a Blog in 2021?
We’ve established why blogging is still relevant and who can benefit the most from blogging. Now it’s time to talk about how to start a blog of your own.
Establishing your niche and developing content in advance is a good way to set yourself up for success. Make sure that you brush up on your writing skills (don’t forget to proofread!) and put together the best content you can. If you want to ensure that your content is fresh and original, do some digging into the other blogs in your niche and figure out which subjects are exhausted–and which are up for grabs.
Starting a blog isn’t all about the writing. There is a technical side to it, too. Visit https://setapp.com/lifestyle/how-to-start-blog to take a deeper dive into those beginner details.
Is Blogging Still Relevant? Absolutely!
When you find out how much of the internet is dominated by blogs, you might think, “Is blogging still relevant? Is there room for what I have to say?” In the end, no matter how many blogs exist, there is always room for more–give yourself a chance to shine your light and add your perspective to the conversation!
Once you’ve started your blog and built up some quality content, the next step is gaining traction with an audience. To find out how, take a look at our marketing section and find out what the pros do to get their brand out there.